by Parakeeto
You built a great agency. Let us take care of the money.
You started your agency to do great work, not to untangle your P&L. Parakeeto takes the financial side off your plate so you can lead with confidence.
The best of a fractional CFO + COO, combined.
Profitable Clients:
Run your agency with clarity, calm, and confidence.
Running your agency shouldn't be guesswork.
Parakeeto specializes in agencies, so you can take back control, know where the money is going, and understand what to do next.
The problem with getting financial advice as an agency owner
You've probably tried everything that's supposed to work. A bookkeeper for the books. A fractional CFO for the numbers. An ops consultant for delivery. All-in-one platforms. And you ended up in the same place: decent revenue, confusing margins, no clear answer why.
The issue isn't the people or the tools. None of them connect the data that's critical to how agencies work.
That's the problem Parakeeto was built to solve.
If you're running a creative or digital agency, this will sound familiar.
You're busy. But the money doesn't show it.
Revenue looks fine. The team is fully booked. And somehow cash is tight and margins are soft. You know something's wrong. Your P&L just doesn't tell you what.
Instead of constantly looking in the rearview, you need someone to help you see the road ahead, tell you exactly where the profit is going, and show you what to do next.
You've tried the usual options. They haven't worked.
Your accountant is good at tax. Your fractional CFO understands financials. Neither knows what healthy utilization looks like at your size, why a client that feels profitable is killing your margin, or how to bridge the P&L and what's happening in delivery.
You don't have a data problem. You have a clarity problem.
You need agency-specific financial leadership, not general advice applied to your situation.
You want to grow. You just don't want to grow into a bigger version of the same problem.
New clients, a bigger team, and increased revenue do not always mean more profit.
Growth without financial clarity is expensive. You need a blueprint for consistent profitability that grows with the agency.
Two ways to work with us
“The assessment helped connect a lot of dots for us, combining different data sources and shedding light on specific opportunities to increase profitability.”
Corey Morris – CSO @ Voltage
Profit Assessment
Find the leaks.
A focused 2-4 week engagement. We pull your financial and operational data, model your firm, benchmark your performance, and give you a prioritized roadmap. You leave knowing exactly where profit is going and what to do about it.
One-time, from $4,999. 1-3 hrs/week from you.
Learn more about the Agency Profit Assessment →Profit Management
Keep the gains.
Ongoing Agency CFO support. Monthly working sessions, done-for-you reporting, real-time capacity forecasting, and a dedicated consultant who knows your business. We become the financial leadership layer your firm has been missing.
Ongoing, from $1,499/mo. Six-month minimum. Minimal founder time required once systems are in place.
Learn more about Agency Profit Management →
“Having real data on our delivery costs transformed how we scope and price every engagement.”
Josh Lowman – Founder @ Gold Front
Stewards of your agency's finances.
You don't just hire a consultant. You hand off a piece of your business to a team that treats it like their own. We flag what needs attention before it shows up in the P&L. We hold the financial picture so you can hold everything else.
We're not here to observe and report. We're here to take care of the money so you can take care of the agency.
The Parakeeto difference
- Built exclusively for agencies, not adapted for them
- Financial leadership with operational depth
- Works with your existing tools and processes
- No need to change how you run the business
- A model of your firm, not a generic benchmark
Schedule a free consultation. We'll look at your situation, tell you whether we're the right fit, and give you a clear picture of where the work would start.
Free ConsultationCommon Questions
Other things you might be wondering:
How are you different from a fractional CFO?
Most fractional CFOs are generalists who stay in the finance lane. They can tell you you're not profitable, not what to do about it. But profitability isn't a finance problem; it's an operations problem. That's the gap Parakeeto fills.
Do I need to change my tools or processes to work with you?
No. We work with whatever you have. Messy data, missing time tracking, inconsistent project management is the normal starting point. Nothing needs fixing before we begin.
What kind of data do I need?
A year of financial data is enough to start. Even just a tax return. Clean time tracking, project profitability reports, and a polished chart of accounts help, but aren't required.
Will you replace my accountant or bookkeeper?
We don't have to. Our engagement works alongside your existing financial team. If you'd rather we take over the books, bookkeeping and accounting are available as an add-on.
What if the Assessment doesn't find anything actionable?
If we can't identify a realistic path to generating at least 10x the Assessment fee in improved profit over time, you don't pay. That has happened once in seven years.
The question isn't whether this works for your agency. It's whether you're ready to act on what we find.
Happy Clients
Don't just take our word for it — hear from the agencies we've helped.
Hover to pause · Tap and hold to pause · See case studies & video testimonials →
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder @ 1 Bold Step
The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.
Shannon Oelkers
Founder @ Integrity Environmental
We discovered we were undercharging on nearly every project. The data was eye-opening.
Merrily Orsini
Founder @ Corecubed
Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.
Nihar Kulkarni
Partner @ Roswell NYC
Having real data on our delivery costs transformed how we scope and price every engagement.
Josh Lowman
Founder @ Gold Front
Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.
Ryan Elam
Founder @ LocalEyes Video Production
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder @ 1 Bold Step
The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.
Shannon Oelkers
Founder @ Integrity Environmental
We discovered we were undercharging on nearly every project. The data was eye-opening.
Merrily Orsini
Founder @ Corecubed
Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.
Nihar Kulkarni
Partner @ Roswell NYC
Having real data on our delivery costs transformed how we scope and price every engagement.
Josh Lowman
Founder @ Gold Front
Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.
Ryan Elam
Founder @ LocalEyes Video Production
The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.
Ross McDaniel
Founder @ Fencepost
Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.
Eddie Ulrich
Founder @ Fuzzy Duck
Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.
Nicole Stirling
CEO @ Stirling Marketing
Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!
Jerry Gennaria
President & CEO @ TOKY
The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.
Adriana Generallo
Founder @ Big Sea
The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.
Jackson Wightman
Founder @ Proper Propaganda
Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.
Dan Rooney
COO @ Mojenta
The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.
Ross McDaniel
Founder @ Fencepost
Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.
Eddie Ulrich
Founder @ Fuzzy Duck
Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.
Nicole Stirling
CEO @ Stirling Marketing
Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!
Jerry Gennaria
President & CEO @ TOKY
The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.
Adriana Generallo
Founder @ Big Sea
The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.
Jackson Wightman
Founder @ Proper Propaganda
Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.
Dan Rooney
COO @ Mojenta
Ready to find out where your agency is losing money?
Schedule a free consultation. We'll look at your situation, tell you whether we're the right fit, and give you a clear picture of where the work would start.
Free Consultation
Free Resources: The Profit Toolkit
The free tools, templates and training videos you need to measure the right metrics and improve your profitability.
Get the Free Toolkit