About Us

We Exist to Solve One
Problem:
Agency
Profitability

We’re not an accounting firm. We’re not a software company.

We’re a technology-leveraged service firm, specialized in helping agencies measure and improve their performance.

Who We Work With:

We work exclusively with digital & creative agencies.

They find us after they’ve figured out how to get clients, but are still struggling to consistently achieve 25%+ net profit annually.

Here Are a Few of those
Great Agencies

“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability,
they’re true experts.”

Leanne Hall – CEO @ Creative Fire

“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”

Larry Tozier – CEO @ Voltage

“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.”

Leanne Hall – CEO @ Creative Fire

“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”

Larry Tozier – CEO @ Voltage

Who We Are

Founders

Marcel Petipas – CEO

Marcel Petitpas, the co-founder and CEO of Parakeeto, he is widely considered the leading expert in optimizing profitability for service-centric businesses. He is the voice behind “The Agency Profit Podcast,” the #1 podcast on agency profitability. His expertise has led him to speak at international conferences and be highlighted in esteemed industry publications. He’s helped thousands of agencies around the globe measure and improve their profitability through his talks, workshops and publications.

Ben Zittlau – COO

Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.

Marcel Petitpas – CEO

Marcel Petitpas, the co-founder and CEO of Parakeeto, he is widely considered the leading expert in optimizing profitability for service-centric businesses. He is the voice behind “The Agency Profit Podcast,” the #1 podcast on agency profitability. His expertise has led him to speak at international conferences and be highlighted in esteemed industry publications. He’s helped thousands of agencies around the globe measure and improve their profitability through his talks, workshops and publications.

Ben Zittlau – COO

Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.

A few people who have recognized us as experts

Why Are We Doing This?

Because we’ve had this problem ourselves and are uniquely qualified to actually solve it.

Every one of our founders, investors and advisors have run their own firm at some point in their career. We’ve all seen just how broken agency data and reporting is. We started as a software company and eventually realized software was part of the problem.

We finally decided to put our egos aside and asked ourselves what the best solution in the world would look like. That led us to bringing our software in-house, and pairing it with a holistic consulting process to deeply and completely solve this problem.
Our mission is to build the best information, tools and services on the planet and empower every agency to measure and improve their performance.
We’ve spent over 4 years laser focused on this mission, and plan to spend many more.

We love to share what we know.

Proper Revenue Recognition for Agencies, with Rich Brett — Ep.185

Last updated Jun 11, 2025

About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual...

Top-Down vs Bottom-Up Forecasting, with Kristen Kelly –Ep.184

Last updated Jun 7, 2025

About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Parakeeto’s own Kristen Kelly to tackle the often misunderstood and overly complex topic of forecasting in service businesses. They break down the difference between bottom-up and...

Taking Actions on Profitability Improvements, with Mandi Ellefson –Ep.183

Last updated May 30, 2025