About Us
We Exist to Solve One
Problem:
Agency
Profitability
We’re not an accounting firm. We’re not a software company.
We’re a technology-leveraged service firm, specialized in helping agencies measure and improve their performance.
Who We Work With:
We work exclusively with digital & creative agencies.
They find us after they’ve figured out how to get clients, but are still struggling to consistently achieve 25%+ net profit annually.
Here Are a Few of those
Great Agencies
“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability,
they’re true experts.”
Leanne Hall – CEO @ Creative Fire
“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”
Larry Tozier – CEO @ Voltage
“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.”
Leanne Hall – CEO @ Creative Fire
“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”
Larry Tozier – CEO @ Voltage
Who We Are
Founders
Marcel Petipas – CEO
Aside from co-founding Parakeeto, Marcel is a fractional COO for a San Francisco-based creative agency Gold Front, and the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.
Ben Zittlau – COO
Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.
Marcel Petitpas – CEO
Aside from co-founding Parakeeto, Marcel is a fractional COO for a San Francisco-based creative agency Gold Front, and the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.
Ben Zittlau – COO
Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.
A few people who have recognized us as experts
Why Are We Doing This?
Because we’ve had this problem ourselves and are uniquely qualified to actually solve it.
Every one of our founders, investors and advisors have run their own firm at some point in their career. We’ve all seen just how broken agency data and reporting is. We started as a software company and eventually realized software was part of the problem.
We finally decided to put our egos aside and asked ourselves what the best solution in the world would look like. That led us to bringing our software in-house, and pairing it with a holistic consulting process to deeply and completely solve this problem.
Our mission is to build the best information, tools and services on the planet and empower every agency to measure and improve their performance.
We’ve spent over 4 years laser focussed on this mission, and plan to spend many more.
We love to share what we know.
The Ultimate Guide to Understanding Agency Billable Rates – Ep. 124
Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your...
Cost Variance Calculator
Imagine you're planning a party, and you've set a budget for how much you're willing to spend. You estimate you'll need a certain amount for food, decorations, and entertainment. Now, the actual cost of the party can turn out to be higher or lower than what you...
How to Build Commercial Knowledge Within Your Agency, with Alfie Wenegieme – Episode 123
This week, Marcel is joined by Alfie Wenegieme of Cactus to discuss how to build commercial knowledge within your agency to your agency's advantage! About Alfie Wenegieme Chartered accountant and Managing Partner at Cactus, Alife helps small to medium-sized agencies...
The Ultimate Guide to Understanding Agency Billable Rates – Ep. 124
Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your...
Cost Variance Calculator
Imagine you're planning a party, and you've set a budget for how much you're willing to spend. You estimate you'll need a certain amount for food, decorations, and entertainment. Now, the actual cost of the party can turn out to be higher or lower than what you...
The Agency Profit Podcast
Recent Podcast Episodes
Recent Podcast Episodes
Where we are:
We’re a fully remote company, headquarted in Prince Edward Island, Canada
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The free tools, templates and training videos you need to measure the right metrics and improve your profitability.
Want to Learn More?
Apply for a discussion with one of our consultants to see if our products or services can help your agency.