Parakeeto was born from an internal need at one of our agencies, Royal Jay.

After spending hours every week combining data from his different tools in a spreadsheet, Jarod the CEO got fed up. “There has to be an easier way to track this stuff” he thought.

That’s when he set out to find something that could automate this painstaking process.

Much to his surprise, Jarod couldn’t find anything that really did the trick.

He found tools that did parts of what he wanted, and “jack of all trades, master of none” tools that would have forced him to change everything. He also found lots of BI dashboards, but they weren’t built for agencies and still left him with manual work to do.

Frustrated and disappointed, Jarod decided to solve it himself.

That’s when Parakeeto was born.

Empowering agency owners and executives with the information they need to run a profitable, scalable and “somewhat” predictable agency is what we do.

So what are we most proud of? It’s not the software itself. Actually, it’s how our tools have impacted the people at these agencies, allowing them to…

• Spend more time with family.
• Never worry about missing payroll
• Create more accountability with their teams & spend less time micromanaging them.
• Stop burning out & overworking their employees.
• Deliver more projects on time and on budget.
• Set better expectations for their clients.
• Get off the feast or famine sales/forecasting roller coaster.
• Maximize profitability almost every single month
• Grow their team in a sustainable way, hire slow and fire fast.

Just to name a few.

We believe agencies have the power to do incredible things. Not only do they help empower their clients to create more value in the world, they create an environment for their people to do the same.

Our goal is to help hardworking agency owners create more sustainable and profitable businesses so they can continue to leave a positive mark on the world.