About Us
We Exist to Solve One
Problem:
Agency
Profitability
We’re not an accounting firm. We’re not a software company.
We’re a technology-leveraged service firm, specialized in helping agencies measure and improve their performance.
Who We Work With:
We work exclusively with digital & creative agencies.
They find us after they’ve figured out how to get clients, but are still struggling to consistently achieve 25%+ net profit annually.
Here Are a Few of those
Great Agencies
“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability,
they’re true experts.”
Leanne Hall – CEO @ Creative Fire
“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”
Larry Tozier – CEO @ Voltage
“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.”
Leanne Hall – CEO @ Creative Fire
“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”
Larry Tozier – CEO @ Voltage
Who We Are
Founders
Marcel Petipas – CEO
Aside from co-founding Parakeeto, Marcel is a fractional COO for a San Francisco-based creative agency Gold Front, and the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.
Ben Zittlau – COO
Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.
Marcel Petitpas – CEO
Aside from co-founding Parakeeto, Marcel is a fractional COO for a San Francisco-based creative agency Gold Front, and the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.
Ben Zittlau – COO
Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.
A few people who have recognized us as experts
Why Are We Doing This?
Because we’ve had this problem ourselves and are uniquely qualified to actually solve it.
Every one of our founders, investors and advisors have run their own firm at some point in their career. We’ve all seen just how broken agency data and reporting is. We started as a software company and eventually realized software was part of the problem.
We finally decided to put our egos aside and asked ourselves what the best solution in the world would look like. That led us to bringing our software in-house, and pairing it with a holistic consulting process to deeply and completely solve this problem.
Our mission is to build the best information, tools and services on the planet and empower every agency to measure and improve their performance.
We’ve spent over 4 years laser focussed on this mission, and plan to spend many more.
We love to share what we know.
3 Metrics Behind a Sound Marketing Agency Financial Model
Here at Parakeeto, we’ve had the opportunity to look at a lot of agency financial data. As part of our specialized Audit, one of the first things we do is gain access to a client’s accounting system (often Quickbooks or Xero), before going through the last two years...
Buying Back Your Time, with Dan Martell – Episode 105
This week, Dan Martell, founder and author of Buy Back Your Time joins Marcel to discuss something all agency owners should be focussed on – how to buy back your time. About Dan Martell Dan Martell is a serial entrepreneur, with five startups, three exits, an investor...
How to Optimize your Agency’s Business Model for More Profits, with Paul Higgins – Episode 104
This week, Paul Higgins, Community Owner at Cloud Consultants Collective, joins Marcel to discuss best business operations and how to optimize your agency's business model for more profits. About Paul Higgins Paul Higgins is a sales strategist, lead generator,...
3 Metrics Behind a Sound Marketing Agency Financial Model
Here at Parakeeto, we’ve had the opportunity to look at a lot of agency financial data. As part of our specialized Audit, one of the first things we do is gain access to a client’s accounting system (often Quickbooks or Xero), before going through the last two years...
Buying Back Your Time, with Dan Martell – Episode 105
This week, Dan Martell, founder and author of Buy Back Your Time joins Marcel to discuss something all agency owners should be focussed on – how to buy back your time. About Dan Martell Dan Martell is a serial entrepreneur, with five startups, three exits, an investor...
The Agency Profit Podcast
Recent Podcast Episodes
Recent Podcast Episodes
Where we are:
We’re a fully remote company, headquarted in Prince Edward Island, Canada
Get the Agency Profit Toolkit
The free tools, templates and training videos you need to measure the right metrics and improve your profitability.
Want to Learn More?
Apply for a discussion with one of our consultants to see if our products or services can help your agency.