Predictable
Agency
Profitability
is Possible.
Parakeeto helps your agency track the right metrics and improve profitability.
Some folks we’ve worked with:
The truth is you have a lot on your plate when it comes to running a successful agency…
You might be struggling with:
Figuring out why you're not that profitable
- It’s unclear if it’s utilization, over-servicing, or something else.
- Your team says they’re busy, your accountant says you’re overstaffed.
- Even when you are busy, cash & profit aren’t great.
You just want to know what’s wrong, and what to do about it.
Forecasting people and profits
- You can’t easily predict who and when you’ll need to hire.
- You’re struggling to predict project or client profitability.
- Keeping your team busy enough, or avoiding overworking them is a challenge.
You just want to be able to plan ahead, but it feels harder than it should.
Trying to track the right stuff
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You’re not sure if you’re calculating metrics in the right way.
- You’re having trouble getting the right data together from all your different tools.
You just want reports and data to answer your most important questions.
Cleaning up your messy operations tooling and data
- You’re not sure why your time-tracking and project management tools are set up the way they are.
- Reporting takes a lot of manual work & data cleanup.
- Your tools and data feel disconnected, the same things are named or structured differently across tools.
You just want to know what tools to use and how to set them up to get the insights you need without a bunch of manual work.
Constantly having to fight against change
- Changes to your agency’s tools, process, pricing, people and services breaks your reporting system.
- You’re tired of changing tools and processes only to end up back where you started.
- The team can never quite seem to follow the process or keep their inputs clean.
- There are always little errors in the data that prevent you from truly automating reporting.
You just want to set up a process that’s actually going to work long-term and be scalable.
You want to fix it, but you’re not sure where to start…
Here’s how we can help:
Step 1:
Audit
Step 2:
Predict
Step 3:
Optimize
Step 1:
Audit
Step 2:
Predict
Step 3:
Optimize
Step 1: Audit
Benchmark Your Financial Performance
By the end of this process, you’ll have clarity on:
- Exactly how much profit you’re losing and why.
- How your performance compares to others.
- Exactly what KPI’s to track and targets to aim for.
- How to properly structure your financial data for better insights.
- Prioritized next steps for improving your performance.
“The audit emphasized our need to look at new profitability metrics and dig into very specific areas to stop losing money and hurting our average billable rates.”
Corey Morris – CSO @ Voltage
“The audit emphasized our need to look at new profitability metrics and dig into very specific areas to stop losing money and hurting our average billable rates.”
Corey Morris – CSO @ Voltage
Step 2: Predict
Implement Advanced Forecasting
By the end of this process, you’ll have:
• A clearly defined data schema for your team capacity & planned work.
• The ability to forecast revenue & capacity in near-real time.
• Clarity on the ideal pricing model for each of your services.
• Tooling to quickly scope & price projects for maximal profitability.
• Clearly documented SOP’s for scoping, pricing and forecasting new work.
“The work we did with Parakeeto was incredibly thorough. I felt like they really explored our agency from top to bottom to output the best structure for us moving forward. We couldn’t be happier!”
Chris Dreyer – CEO @ Rankings.io
“The work we did with Parakeeto was incredibly thorough. I felt like they really explored our agency from top to bottom to output the best structure for us moving forward. We couldn’t be happier!”
Chris Dreyer – CEO @ Rankings.io
Step 3: Optimize
Install Advanced Feedback Loops
By the end of this process, you’ll have:
- Advanced reporting on Utilization, ABR and Estimates vs Actuals.
- Detailed SOP’s for time tracking &/or PM tooling implementation.
- Advanced tooling for programmatic estimation based on historical data.
- A data ops team handling reporting, data management & maintenance.
- An experienced consultant advising you based on your data.
“I look at our Parakeeto reports every day to help us make better decisions. Our business has doubled and profits have tripled since we started working with them.”
Josh Lowman – Founder @ Gold Front
“I look at our Parakeeto reports every day to help us make better decisions. Our business has doubled and profits have tripled since we started working with them.”
Josh Lowman – Founder @ Gold Front
You Can Do it All Without…
- Changing all your tools & processes.
- Being forced into new pricing or business models.
- Throwing away your historical data.
- Complicated processes for time tracking or project management.
- Investing a ton of you and your team’s time.
- Doing work that ends up being useless without us.
- Having to replace your software, finance or coaching vendors.
Apply for a discussion with one of our consultants to see if our products or services can help your agency.
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