Parakeeto

Let’s fix your firm’s profitability.

Parakeeto has helped 300+ agencies & consulting firms measure and improve their profitability.

(Find out how much profit you're leaving on the table.)

Profitable Clients:

SimpleTigerGold FrontRight MetricVoltageGrizzlyRankings.io

Does your firm have a profit problem?

If so, you're probably struggling with:

Figuring out why you’re not that profitable
  • It’s unclear if it’s utilization, over-servicing, or something else.
  • Your team says they’re busy, your accountant says you’re overstaffed.
  • Even when you are busy, cash & profit aren’t great.

You just want to know what’s wrong, and what to do about it.

Forecasting people and profits
  • You can’t easily predict who and when you’ll need to hire.
  • You’re struggling to predict project or client profitability.
  • Keeping your team busy enough, or avoiding overworking them is a challenge.

You just want to be able to plan ahead, but it feels harder than it should.

Trying to track the right stuff
  • You’re unsure what metrics to be tracking.
  • You’re not clear on what benchmarks to aim for.
  • You’re not sure if you’re calculating metrics in the right way.
  • You’re having trouble getting the right data together from all your different tools.

You just want reports and data to answer your most important questions.

Cleaning up your messy operations tooling and data
  • You’re not sure why your time-tracking and project management tools are set up the way they are.
  • Reporting takes a lot of manual work & data cleanup.
  • Your tools and data feel disconnected, the same things are named or structured differently across tools.

You just want to know what tools to use and how to set them up to get the insights you need without a bunch of manual work.

Constantly having to fight against change
  • Changes to your agency’s tools, process, pricing, people and services breaks your reporting system.
  • You’re tired of changing tools and processes only to end up back where you started.
  • The team can never quite seem to follow the process or keep their inputs clean.
  • There are always little errors in the data that prevent you from truly automating reporting.

You just want to set up a process that’s actually going to work long-term and be scalable.

You want to fix it, but you're not sure where to start…

Here's how we can help:

Profit Assessment Visualization
Corey Morris

The audit helped connect a lot of dots for us, combining different data sources and shedding light on specific opportunities to increase profitability.

Corey Morris CSO @ Voltage

Profit Assessment

What it is: Consulting

Duration: 2-4 weeks

Your Time: 1-3hrs/week

Investment: ~0.25% of revenue (min $5k)

What you'll get:

  • A model of your firm that connects capacity, overhead and pricing.
  • A 12 mo analysis of your performance across key finance & ops KPIs.
  • Performance benchmarking against your model, and the industry.
  • Prioritized recommendations, targets and budgets for your firm.
  • A prioritized roadmap of next steps to improve your profitability.
  • Delivered in a 90 min workshop + you get a deck & source data.
Learn more about Assessments ➡️

Profit
Management

What it is: Consulting

Duration: As long as you want.

Your Time: 1-2hrs/week

Investment: ~0.5% – 2% of Revenue (min $1k/mo)

What You Get:

• Regular done-for-you reporting on key finance & ops KPIs.
• Real time forecasting for capacity & profitability.
• An optimized pricing process for everything you sell.
• An experienced fractional CFO/COO hybrid coaching you to success.
• Constant clarity on your performance, opportunities and next steps.

Learn more about Profit Management ➡️
Profit Management Visualization
Josh Lowman

Having real data on our delivery costs transformed how we scope and price every engagement.

Josh Lowman Founder @ Gold Front

You can do it all without…

  • Changing all your tools & processes.
  • Being forced into new pricing or business models.
  • Throwing away your historical data.
  • Complicated processes for time tracking or project management.
  • Investing a ton of you and your team’s time.
  • Doing work that ends up being useless without us.
  • Having to replace your software, finance or coaching vendors.

Get a free consultation with a profitability expert to find out how much money you're leaving on the table.

Free Consultation

FAQ

Other things you might be wondering:

Who will I be working with?

You'll work directly with one of our senior consultants, you can think of them like your hybrid fractional CFO & COO. All our senior consultants have 20+ years of experience in operations and finance at both big and small agencies and consulting firms.

You can learn more about them by visiting our about page, and tuning into our podcast.

How long are your engagements and how much do they cost?

Profit Assessments start at $4,000 or around ~0.25% of revenue. They typically take 3-4 weeks to complete.

Profit Management plans start at $1,000/mo or ~0.5% – 2% of Agency Gross Income (AGI). They vary based on scope (coaching and reporting frequency, and whether or not accounting services are included).

Profit management engagements typically last at least 6 months, but many clients choose to work with us for years.

The best way to figure out what this will look like for you is to schedule a free consultation.

What kinds of clients are a good fit to work with Parakeeto?

We've worked with firms across just about every industry you can think of, ranging from a few hundred thousand to 9 figures in revenue working in every service vertical from digital marketing to environmental consulting.

Our most successful clients are:

  • Service-based businesses (agencies, consulting, professional services)
  • Typically between $750k and $30M in Agency Gross Income.
  • Growing and were able to generate new business.
  • Willing to be completely honest and transparent with us about their business and data.
  • Coachable and open to feedback and new ideas.
  • Ready to take action and make changes to their firm based on our work together.
  • Able to afford an investment of at least $4,000 and/or $1,000/mo

These clients typically reach out to us at one of the following inflection points:

  • They're experiencing rapid growth but struggling with cash-flow.
  • They're installing a new layer of management in their firm (typically around 10, 30 and 60 headcount).
  • They just installed EOS, and are realizing this scorecard thing is harder than they thought.
  • They're planning to exit their firm, and want to maximize their valuation.
  • They've spent years hiring and firing accountants, PMs and software products and still haven't solved Profit Management.
Am I buying software or consulting?

You're buying hands on consulting from our team of experts.

They act as a hybrid fractional CFO & COO, and are supported by a team of project managers and data analysts. You can also choose to work with our accounting team to take over day to day bookkeeping.

While we've built some technology, it's mostly used behind the scenes to help us efficiently collect, clean, normalize, analyze and report on your data.

Without this tech and process, it wouldn't be possible to deliver these kinds of insights at a price point boutique firms can afford.

Don't worry, you won't be locked into this tech if you work with us, and you can take your data with you when our work together comes to an end.

Will you replace my accounting, bookkeeping or tax firm?

We can, but don't need to.

We do offer bookkeeping and accounting services (currently only in the USA) and can take over day to day bookkeeping, AR/AP, Payroll, Contractor payments & 1099s, cash-flow forecasting, etc. We also have partners we work with for tax mitigation and filing.

However, accounting services are NOT a requirement for working with us.

Our process is designed to get you clarity fast, and without disrupting any of your existing tools or processes.

We can do that without changing anything about how you do accounting, bookkeeping, tax or the way you manage projects, track time, resource plan, etc.

Of course, we'll let you know where things could be improved, and work with your accounting team to make those improvements.

If you're happy with your accounting situation, nothing about that needs to change.

What kind of data or tools do I need to have in place to work with you?

All you need is some kind of financial data for the past year, even just a tax return will do.

That's it.

What you don't need:

  • Time tracking data
  • Project management/profitability data
  • Utilization data
  • Forecasts & budgets
  • Etc.

Firms reach out to us because they're struggling with this stuff.

Missing, incomplete or messy data is par for the course. Believe it or not, we can pinpoint your profit leaks even if all you have is some basic financials.

If you have specific concerns about your data and systems, let us know and we'll tell you if it's a blocker or not.

Can I work with you if I: A) Don’t track time B) Use white-label partners C) Bill on value, etc.

Yes.

  • Regardless of how you structure your pricing.
  • Regardless of how you structure your delivery teams (or outsource work to partners)
  • Regardless of whether or not you're currently tracking your time.
  • Regardless of how messy or non-existent your project and financial data is

We can help.

That's the problem we solve.

Are you an alternative to time tracking, finance or project management tools?

Nope.

One of the best parts about working with Parakeeto is that we don't require you to change your tools, or use any specific tools or software to work with us.

Even if your data is messy, incomplete, or non-existent.

In fact, bad data is expected – that's why people reach out to us in the first-place.

While your software vendors might tell you they can solve and automate your agency reporting, you're probably here because you've learned that isn't the case. Automating reports with bad data doesn't do much good.

We'll help you make sure you have the right tools and software, that they're producing the right data, and make sure that data is being used in a way that create clarity and drives the right decisions for your business.

We don't have a vested interest in pushing clients to specific software. We make every recommendation based on how it helps you answer the specific questions your team is asking every day and how it fits into your business model and working styles.

What makes Parakeeto different from an accountant, fractional CFO, or ops consultant?

Parakeeto combines the most important aspects of these roles into one comprehensive service that is tailor made for boutique firms who want to gain a complete view into their profitability and get help improving it.

We're not knocking accountants, CFOs or COOs, they're all important and valuable in their own right. However, they tend to be too specialized to solve the profitability problem:

  • Accountants and CFOs tend to stay in the finance side of the business, and either can't, or aren't willing to go deep enough into operations to get a full picture of profitability.
  • COO's have the opposite problem, in that they often don't have the financial visibility or acumen to connect the dots between ops and finance.

Parakeeto bridges the gap between these roles, and brings the best of them together to provide you with a complete picture of profitability.

If you have these people on your team, we help them spend more of their time and energy where they add the most value, and do so from a place of alignment.

Do you work with international clients?

Yes, we've had the pleasure of working with clients from almost every country in the world, including across Europe, the UK, Asia, Africa, South America, Australia, New Zealand, the UAE and more.

While bookkeeping and accounting services are limited to North America, our Profit Assessments and Profit Management plans are available to anyone who speaks English and runs an agency or consulting firm.

How much time will this take from our team?

You're busy running your firm. If you had time to do this, you would have probably done it by now.

That's why our engagements are designed to take all the heavy lifting off your plate and save you time.

You give us access to your tools, and we go pull the data we need and come back to you with questions when necessary.

During a Profit Assessment, you can expect to spend 1-3hrs/week over 3-4 weeks.

For ongoing Profit Management plans, the time commitment is typically 1-3hrs per week during implementation and less than 1 hour per week afterwards.

These estimates include time spent on calls and workshops.

What happens after a Profit Assessment?

There's no obligation to continue working with us. You can take your Assessment Deck, Profit Model and Roadmap and run with it.

You'll also have the option to continue working with us on a Profit Management plan for hands-on support, coaching and done-for-you reporting from our team of profitability experts.

The last step in the Assessment process is a debrief call where we'll outline ways we can continue working together, make a recommendation, and determine how best to move forward together.

Can I just hire you for a couple hours to give me advice?

We don't typically do hourly consulting. If you're not sure that our process is going to work for you, send us an email and let us know. We're happy to help you find the right solution (even if that's not us).

If you're on a budget, you can subscribe to our newsletter and socials to find out about free workshops, webinars and Q&A sessions we're involved in. You can also check out our Foundations Course.

What if this doesn’t work for me?

If we can't find you a realistic path to a 10x ROI during the Profit Assessment, you don't pay.

Full disclosure: This has only happened once in 7 years.

Chances are, we can find the path to great returns (without requiring unrealistic things like doubling pricing or over-working your team)

The question isn't will this work for you, but will you work for it?

Happy Clients

Don't just take our word for it — hear from the agencies we've helped.

Tap and hold to pause · See case studies & video testimonials →

I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.

Rich Evenhouse

President & Partner @ Next Creative

Any agency that wants to grow would be wise to make the investment to see what they're missing today.

Jennifer Jurgens

CEO & Founder @ 1 Bold Step

The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.

Shannon Oelkers

Founder @ Integrity Environmental

We discovered we were undercharging on nearly every project. The data was eye-opening.

Merrily Orsini

Founder @ Corecubed

Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.

Nihar Kulkarni

Partner @ Roswell NYC

Having real data on our delivery costs transformed how we scope and price every engagement.

Josh Lowman

Founder @ Gold Front

Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.

Ryan Elam

Founder @ LocalEyes Video Production

I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.

Rich Evenhouse

President & Partner @ Next Creative

Any agency that wants to grow would be wise to make the investment to see what they're missing today.

Jennifer Jurgens

CEO & Founder @ 1 Bold Step

The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.

Shannon Oelkers

Founder @ Integrity Environmental

We discovered we were undercharging on nearly every project. The data was eye-opening.

Merrily Orsini

Founder @ Corecubed

Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.

Nihar Kulkarni

Partner @ Roswell NYC

Having real data on our delivery costs transformed how we scope and price every engagement.

Josh Lowman

Founder @ Gold Front

Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.

Ryan Elam

Founder @ LocalEyes Video Production

The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.

Ross McDaniel

Founder @ Fencepost

Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.

Eddie Ulrich

Founder @ Fuzzy Duck

Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.

Nicole Stirling

CEO @ Stirling Marketing

Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!

Jerry Gennaria

President & CEO @ TOKY

The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.

Adriana Generallo

Founder @ Big Sea

The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.

Jackson Wightman

Founder @ Proper Propaganda

Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.

Dan Rooney

COO @ Mojenta

The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.

Ross McDaniel

Founder @ Fencepost

Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.

Eddie Ulrich

Founder @ Fuzzy Duck

Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.

Nicole Stirling

CEO @ Stirling Marketing

Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!

Jerry Gennaria

President & CEO @ TOKY

The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.

Adriana Generallo

Founder @ Big Sea

The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.

Jackson Wightman

Founder @ Proper Propaganda

Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.

Dan Rooney

COO @ Mojenta

Ready to take control of your profitability?

Get a free consultation with a profitability expert to find out how much money you're leaving on the table.

Free Consultation

Free Resources: The Profit Toolkit

Agency Profit Toolkit

The free tools, templates and training videos you need to measure the right metrics and improve your profitability.

Get the Free Toolkit