Predictable
Agency
Profitability
is Possible.
Parakeeto helps your agency track the right metrics and improve profitability.
Some folks we’ve worked with:
The truth is you have a lot on your plate when it comes to running a successful agency…
You might be struggling with:
Figuring out why you're not that profitable
- It’s unclear if its utilization, over-servicing, or something else.
- Your team says they’re busy, your accountant says you’re overstaffed.
- Even when you are busy, cash & profit aren’t great.
You just want to know what’s wrong, and what to do about it.
Forecasting people and profits
- You can’t easily predict who and when you’ll need to hire.
- You’re struggling to predict project or client profitability.
- Keeping your team busy enough, or avoiding overworking them is a challenge.
You just want to be able to plan ahead, but it feels harder than it should.
Trying to track the right stuff
- You’re unsure what metrics to be tracking.
- You’re not clear on what benchmarks to aim for.
- You’re not sure if you’re calculating metrics in the right way.
- You’re having trouble getting the right data together from all your different tools.
You just want reports and data to answer your most important questions.
Cleaning up your messy operations tooling and data
- You’re not sure why your time-tracking and project management tools are set up the way they are.
- Reporting takes a lot of manual work & data cleanup.
- Your tools and data feel disconnected, the same things are named or structured differently across tools.
You just want to know what tools to use and how to set them up to get the insights you need without a bunch of manual work.
Constantly having to fight against change
- Changes to your agency’s tools, process, pricing, people and services breaks your reporting system.
- You’re tired of changing tools and processes only to end up back where you started.
- The team can never quite seem to follow the process or keep their inputs clean.
- There are always little errors in the data that prevent you from truly automating reporting.
You just want to set up a process that’s actually going to work long-term and be scalable.
You want to fix it, but you’re not sure where to start…
Here’s how we can help:
Step 1:
Audit
Step 2:
Liftoff
Step 3:
Optimize
Step 1:
Audit
Step 2:
Liftoff
Step 3:
Optimize
Step 1:
Audit &
Benchmark
Your Agency
By the end of this process, you’ll have clarity on:
- Exactly how much profit you’re losing and why.
- How your performance compares to others.
- Exactly what KPI’s to track and targets to aim for.
- Clear next steps to improving your performance.
“The audit emphasized our need to look at new profitability metrics and dig into very specific areas to stop losing money and hurting our average billable rates.”
Corey Morris – CSO @ Voltage
“The audit emphasized our need to look at new profitability metrics and dig into very specific areas to stop losing money and hurting our average billable rates.”
Corey Morris – CSO @ Voltage
Step 2:
Design & Implement Your Ops System
By the end of this process, you’ll have:
• Tools to forecast revenue and capacity in real-time.
• Reporting on estimates vs actuals for all your clients & projects.
• Reporting on profitability for all your clients & projects.
• Tools to accurately scope projects in minutes using historical data.
• A clear data schema & tooling configuration for your agency.
“The work we did with Parakeeto was incredibly thorough. I felt like they really explored our agency from top to bottom to output the best structure for us moving forward. We couldn’t be happier!”
Chris Dreyer – CEO @ Rankings.io
“The work we did with Parakeeto was incredibly thorough. I felt like they really explored our agency from top to bottom to output the best structure for us moving forward. We couldn’t be happier!”
Chris Dreyer – CEO @ Rankings.io
Step 3:
Optimize & Scale Your Systems
You never have to worry about operations reporting again…
Our expert team of data engineers & ops consultants take care of:
- Running accurate & timely reports customized to your agency.
- Gathering, cleaning, transforming and normalizing your data.
- Providing expert guidance to surface actionable insights.
- Maintaining your system as you change tools, pricing, services etc.
“I look at our Parakeeto reports every day to help us make better decisions. Our business has doubled and profits have tripled since we started working with them.”
Josh Lowman – Founder @ Gold Front
“I look at our Parakeeto reports every day to help us make better decisions. Our business has doubled and profits have tripled since we started working with them.”
Josh Lowman – Founder @ Gold Front
Do it All Without…
- Changing all your tools & processes.
- Being forced into new pricing or business models.
- Throwing away your historical data.
- Complicated processes for time tracking or project management.
- Investing a ton of you and your team’s time.
- Doing work that ends up being useless without us.
- Having to replace your software, finance or coaching vendors.
Apply for a discussion with one of our consultants to see if our products or services can help your agency.
Popular Blog Posts
8 Vital Agency Metrics & KPIs to Improve Profitability
So, you’ve found yourself leading (or part of a team leading) a marketing agency! And now you’re realizing that your gut feelings, approximations, and intuitions can only get you so far – most notably when it comes to sustainably scaling your agency. Worse still, even...
How to Calculate Your Billable Employee Cost- Per-Hour
Need an employee cost calculator? We created it – because there's a lot of confusion in the agency space about what should or shouldn't be factored in when calculating your billable employee cost-per-hour. We're sharing our tested employee cost calculator tips in this...
How to Calculate Profitability for Your Agency Clients and Projects – The 2022 Guide
If you’re running an agency but are struggling to figure out if you’re as profitable as you should be, then you’ve come to the right place. In this guide, you'll learn everything you need to know about how to project profit for your agency and clients. Also, learn how...
8 Vital Agency Metrics & KPIs to Improve Profitability
So, you’ve found yourself leading (or part of a team leading) a marketing agency! And now you’re realizing that your gut feelings, approximations, and intuitions can only get you so far – most notably when it comes to sustainably scaling your agency. Worse still, even...
How to Calculate Your Billable Employee Cost- Per-Hour
Need an employee cost calculator? We created it – because there's a lot of confusion in the agency space about what should or shouldn't be factored in when calculating your billable employee cost-per-hour. We're sharing our tested employee cost calculator tips in this...
Get the Agency Profit Toolkit
The free tools, templates and training videos you need to measure the right metrics and improve your profitability.