by Parakeeto
You built a great agency. Let us take care of the money.
You started your agency to do great work, not to figure out your own P&L. Parakeeto is the team that takes the financial side off your plate, so you can lead with confidence and stop second-guessing the numbers.
The best of a fractional CFO + COO, combined.
Profitable Clients:
Run your agency with clarity, calm, and confidence.
You shouldn't have to guess. Not at your margins. Not at your runway. Not at whether the client you just closed is going to be the one that finally fixes your profitability or quietly drags it down. Most agency owners have made peace with that uncertainty because the alternative looked too expensive, too complicated, or too disconnected from how the business actually works.
Parakeeto exists to help you regain control. You know exactly where the money is going, what's working, and what to do next. You stop waking up to numbers that don't add up. You stop avoiding the P&L because you're not sure what it's telling you. You lead with the calm that comes from finally having a team in your corner who speaks the financial language of your business.
The problem with getting financial advice as an agency owner
Most agency owners have tried everything that's supposed to work. A bookkeeper to clean up the books. A fractional CFO to make sense of the numbers. An ops consultant to tighten delivery. Time tracking software, project management tools, all-in-one platforms that promised to connect it all. And still ended up in the same place: decent revenue, but confusing margins and no clear answer on why.
The issue isn't the people or the tools. It's that none of them were built for how agencies actually work. Generic financial frameworks don't account for utilization, capacity, or how delivery efficiency drives profit. Your project management tool tracks hours but can't tell you why a client is unprofitable. Your time tracking data exists but doesn't connect to your P&L. And a CFO who has spent their career in product companies or professional services might give you accurate numbers and wrong direction.
That is the problem Parakeeto was built to solve.
If you're running a creative or digital agency, this will sound familiar.
You're busy. But the money doesn't show it.
Revenue looks fine. The team is fully booked. And somehow, cash is tight and margins are soft. You know something is wrong. You just don't know what.
The problem isn't that you don't have data. You have plenty of it. Finance is tracking one set of numbers. Delivery is tracking another. Sales has its own story. None of it connects, and none of it answers the question you're actually asking: where is the profit going?
You need someone who can tell you exactly where the profit is going, not a month-end report that raises more questions than it answers.
You've tried the usual options. They haven't worked.
Your accountant is good at tax. Your fractional CFO understands financials. Neither of them knows what a healthy utilization rate looks like for an agency at your size. Neither can tell you why a client that feels profitable is quietly killing your margin. And neither one can bridge the gap between what the P&L says and what's actually happening in delivery.
You don't have a data problem. You have a clarity problem. The numbers exist. They just don't speak the same language.
You need agency-specific financial leadership, not general financial advice applied to your situation.
You want to grow. You just don't want to grow into a bigger version of the same problem.
New clients. Bigger team. More revenue. And the margin question still isn't answered. Growth without financial clarity is expensive. The firms that scale well have the numbers dialed in before they push the gas.
You need a path to consistent, predictable profit, one that grows with the firm, not against it.
Two ways to work with us
“The assessment helped connect a lot of dots for us, combining different data sources and shedding light on specific opportunities to increase profitability.”
Corey Morris – CSO @ Voltage
Profit Assessment
Find the leaks.
A focused 2-4 week engagement. We pull your financial and operational data, model your firm, benchmark your performance, and give you a prioritized roadmap. You leave knowing exactly where profit is going and what to do about it.
One-time. Typically $5k to $10k depending on agency size. 1-3 hrs/week from you.
Learn more about the Agency Profit Assessment →Profit Management
Keep the gains.
Ongoing Agency CFO support. Monthly working sessions, done-for-you reporting, real-time capacity forecasting, and a dedicated consultant who knows your business. We become the financial leadership layer your firm has been missing.
Ongoing. Most clients invest between $1.5k and $6k per month. Minimal founder time required once systems are in place.
Learn more about Agency Profit Management →
“Having real data on our delivery costs transformed how we scope and price every engagement.”
Josh Lowman – Founder @ Gold Front
Stewards of your agency's finances.
When you work with Parakeeto, you don't just hire a consultant. You hand off a piece of your business to a team that treats it like an extension of their own. We watch your numbers when you can't. We flag what needs attention before it shows up in the P&L. We hold the financial picture so you can hold everything else.
That's what stewardship looks like in practice. We're not here to observe and report. We're here to take care of the money, with the seriousness and care it deserves, so you can take care of the work.
The Parakeeto difference
- Built exclusively for agencies, not adapted for them
- Combines financial leadership with operational depth
- Works with your existing tools, data, and processes
- Doesn't require you to change how you run the business to get started
- Gives you a model for your specific firm, not a generic benchmark
Schedule a free consultation. We'll look at your situation, tell you whether we're the right fit, and give you a clear picture of where the work would start.
Free ConsultationCommon Questions
Other things you might be wondering:
How are you different from a fractional CFO?
Most fractional CFOs are generalists. They understand finance and stay in this lane. But profitability isn't a finance problem–it's an operations problem. Most CFOs can tell you that you're not profitable, but don't have the operational expertise to advise what to do about it. That's the gap that Parakeeto fills.
Do I need to change my tools or processes to work with you?
No. We work with whatever you have. Messy data, missing time tracking, inconsistent project management, that's the normal starting point. You don't need to fix anything before we can begin.
What kind of data do I need?
A year of financial data is enough to start. Even just a tax return. We don't need clean time tracking, project profitability reports, or a polished chart of accounts. Those things help, but they're not required.
Will you replace my accountant or bookkeeper?
We don't have to. Our consulting engagement works alongside your existing financial team. If you want us to take over the books, we offer bookkeeping and accounting services as well. But that's an option, not a requirement.
What if the Assessment doesn't find anything actionable?
If we can't identify a realistic path to generating at least 10x the Assessment fee in improved profit over time, you don't pay. That has happened once in seven years.
The question isn't whether this works for your agency. It's whether you're ready to act on what we find.
Happy Clients
Don't just take our word for it — hear from the agencies we've helped.
Hover to pause · Tap and hold to pause · See case studies & video testimonials →
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder @ 1 Bold Step
The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.
Shannon Oelkers
Founder @ Integrity Environmental
We discovered we were undercharging on nearly every project. The data was eye-opening.
Merrily Orsini
Founder @ Corecubed
Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.
Nihar Kulkarni
Partner @ Roswell NYC
Having real data on our delivery costs transformed how we scope and price every engagement.
Josh Lowman
Founder @ Gold Front
Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.
Ryan Elam
Founder @ LocalEyes Video Production
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner @ Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder @ 1 Bold Step
The Parakeeto team are master communicators. From onboarding to offboarding, the process was clear and structured.
Shannon Oelkers
Founder @ Integrity Environmental
We discovered we were undercharging on nearly every project. The data was eye-opening.
Merrily Orsini
Founder @ Corecubed
Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level.
Nihar Kulkarni
Partner @ Roswell NYC
Having real data on our delivery costs transformed how we scope and price every engagement.
Josh Lowman
Founder @ Gold Front
Working with the Parakeeto team was a well-thought-out process that gave us extremely valuable insights into our profitability, team utilization, and other key financial metrics.
Ryan Elam
Founder @ LocalEyes Video Production
The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.
Ross McDaniel
Founder @ Fencepost
Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.
Eddie Ulrich
Founder @ Fuzzy Duck
Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.
Nicole Stirling
CEO @ Stirling Marketing
Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!
Jerry Gennaria
President & CEO @ TOKY
The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.
Adriana Generallo
Founder @ Big Sea
The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.
Jackson Wightman
Founder @ Proper Propaganda
Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.
Dan Rooney
COO @ Mojenta
The assessment was a game changer for my agency. Marcel and Kristen walked me through every step. If you're trying to figure out how profitable you are today and how profitable you could be — this is for you.
Ross McDaniel
Founder @ Fencepost
Parakeeto helped our agency identify the key data points and formulas to evaluate profitability. The simplicity of their approach — being able to plug and play with the numbers — gave us instant insight.
Eddie Ulrich
Founder @ Fuzzy Duck
Loved seeing how much the agency could grow over the next 5 years. The Parakeeto team helped me explore the various levers to increase the agency's value.
Nicole Stirling
CEO @ Stirling Marketing
Parakeeto's model has helped us understand the fundamentals of our business in a way that is already driving key business decisions. Highly recommend!
Jerry Gennaria
President & CEO @ TOKY
The assessment is an opportunity to test what you think is happening versus what is actually happening. Working as a team was my favorite part — the experience was incredible.
Adriana Generallo
Founder @ Big Sea
The assessment was superb. A very novel and fresh way to look at a business. I would recommend this to any creative agency owner.
Jackson Wightman
Founder @ Proper Propaganda
Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the process progresses into Action, Profitability, and Team Harmony.
Dan Rooney
COO @ Mojenta
Ready to find out where your agency is losing money?
Schedule a free consultation. We'll look at your situation, tell you whether we're the right fit, and give you a clear picture of where the work would start.
Free Consultation
Free Resources: The Profit Toolkit
The free tools, templates and training videos you need to measure the right metrics and improve your profitability.
Get the Free Toolkit