Case Studies


Agency Profitability Coaching

Limited slots available each month.

Carson Pierce

Lead Consultant
$750 per call

Marcel Petitpas

CEO & Founder
$1,000 per call

About Carson

Carson is the lead consultant at Parakeeto and does the majority of consulting work with clients. He has deep experience in every aspect of agency operations, from project management, to operations and even ownership.


  • Started, operated, and sold his own agency
  • Worked for several other digital agencies, from boutique web development shops to multinational ad agencies like DDB.
  • Over 20 years of agency experience, mostly in project management and operations.
  • Has done extensive writing and speaking within the agency industry.

About Marcel

If you’re on this page, you probably already know about Marcel…He’s the CEO & Co-Founder of Parakeeto and is jointly responsible (along with other co-founder Ben) for developing the frameworks and processes by which Parakeeto helps digital agencies measure and improve profitability.


  • Ran a digital media company prior to starting Parakeeto
  • Has spoken on over 100 podcasts and stages about agency profitability
  • Directly worked with all of Parakeeto’s clients until 2022
  • Oversees the consulting team at Parakeeto
  • Known for being incredibly charismatic, handsome, and of course very humble.

About Coaching Calls

  • Coaching calls are 60 mins long, you’ll have an opportunity to share some context ahead of time.
  • These are not connected to, nor do they create the obligation for any larger engagement with Parakeeto.
  • These are essentially an open agenda, designed to allow you to bring forward your operations and profitability questions.
  • There are no deliverables or follow up provided beyond a recording of the call.
  • We’ve started doing these as an experiment to help us level out utilization throughout the month.
  • If you’re interested in a more formal engagement with Parakeeto, we invite you to apply for a consultation.