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How to Create Process Without Killing Creativity, with Rob Sayles — Episode 134

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Parakeeto

Parakeeto

Last updated Feb 7, 2024

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How to Create Process Without Killing Creativity, with Rob Sayles — Episode 134

Last updated Feb 7, 2024 | 0 comments

Parakeeto

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About this Episode

In this latest episode of the Agency Profit Podcast, we had the privilege of hosting the seasoned creative advertising pro, Rob Sayles, boasting an impressive 25 years in the industry.

Rob spilled the beans on the intricate dance between agency operations and creativity, urging a harmonious coexistence for maximum productivity and innovation. Sharing tales from the digital wild west of 1997 onwards, he touched on roles spanning design, development, project and studio management, emphasizing the pivotal role operations play in balancing profitability and creative freedom. With a candid story about a website launch gone awry, Rob stressed the need for meticulous attention to detail. He delved into the challenge of introducing processes without stifling creativity, shedding light on the psychological attachment creatives have to their work.

The discussion also hit on the importance of agencies investing in strategic consulting, shifting their focus from just serving clients to developing internal processes for profitability. Rob rounded it off by emphasizing the need for teamwork in co-creating processes, integrating feedback loops, and regularly reviewing roles to align with goals.

His insights serve as a compass for agency owners, navigating the intricate path of operations and creativity in an ever-evolving creative landscape.

Hop into the new episode below.

Watch this Episode

Points of Interest

  • 00:00 – 00:18 – Introduction and background information on Rob’s 25 years of experience in the agency industry.
  • 03:15 – 05:05 – Rob shares his experience transitioning into the digital industry and the challenges faced in the early years.
  • 08:22 – 13:02 – Rob shares two crazy experiences from his time in the digital industry, including a major website launch mistake.
  • 13:05 – 18:05 – Rob discusses the challenges of maintaining agency profitability and creativity and his transition into consulting.
  • 19:18 – 21:17 – Discussion on the challenges of balancing creativity and agency operations, and resistance to introducing processes.
  • 21:20 – 24:23 – Discussion on the need to introduce strategic consulting and the fear of process impacting creativity.
  • 24:23 – 29:20 – Discussion on the importance of feedback loops and creating a culture of feedback within the agency.
  • 29:20 – 34:00 – Addressing resistance during the implementation of processes and the need for organizational restructuring.
  • 34:00 – 36:17 – Final advice on taking incremental steps and involving the team in the process to create a harmonious work culture.
  • 36:17 – 38:00 – Conclusion and contact information for further follow-up.

Show Notes

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