About Us
We Exist to Solve One
Problem:
Agency
Profitability
We’re not an accounting firm. We’re not a software company.
We’re a technology-leveraged service firm, specialized in helping agencies measure and improve their performance.
Who We Work With:
We work exclusively with digital & creative agencies.
They find us after they’ve figured out how to get clients, but are still struggling to consistently achieve 25%+ net profit annually.
Here Are a Few of those
Great Agencies
“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability,
they’re true experts.”
Leanne Hall – CEO @ Creative Fire
“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”
Larry Tozier – CEO @ Voltage
“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.”
Leanne Hall – CEO @ Creative Fire
“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”
Larry Tozier – CEO @ Voltage
Who We Are
Founders
Marcel Petipas – CEO
Marcel Petitpas, the co-founder and CEO of Parakeeto, he is widely considered the leading expert in optimizing profitability for service-centric businesses. He is the voice behind “The Agency Profit Podcast,” the #1 podcast on agency profitability. His expertise has led him to speak at international conferences and be highlighted in esteemed industry publications. He’s helped thousands of agencies around the globe measure and improve their profitability through his talks, workshops and publications.
Ben Zittlau – COO
Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.
Marcel Petitpas – CEO
Marcel Petitpas, the co-founder and CEO of Parakeeto, he is widely considered the leading expert in optimizing profitability for service-centric businesses. He is the voice behind “The Agency Profit Podcast,” the #1 podcast on agency profitability. His expertise has led him to speak at international conferences and be highlighted in esteemed industry publications. He’s helped thousands of agencies around the globe measure and improve their profitability through his talks, workshops and publications.
Ben Zittlau – COO
Ben is a professional engineer with over 10 years of experience in the web and mobile software startup industry. He has founded and grown several businesses, as well as helped mature and grow the businesses of others. He is passionate about the early stages of a new company or product team, and the dynamic and complex challenges of navigating a codebase from prototype to stable platform, and the team from individuals to a well functioning team.
A few people who have recognized us as experts
Why Are We Doing This?
Because we’ve had this problem ourselves and are uniquely qualified to actually solve it.
Every one of our founders, investors and advisors have run their own firm at some point in their career. We’ve all seen just how broken agency data and reporting is. We started as a software company and eventually realized software was part of the problem.
We finally decided to put our egos aside and asked ourselves what the best solution in the world would look like. That led us to bringing our software in-house, and pairing it with a holistic consulting process to deeply and completely solve this problem.
Our mission is to build the best information, tools and services on the planet and empower every agency to measure and improve their performance.
We’ve spent over 4 years laser focused on this mission, and plan to spend many more.
We love to share what we know.
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including...
Understanding Your Agency Model, with Carson Pierce –Ep.172
About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on...
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and...
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including...
Understanding Your Agency Model, with Carson Pierce –Ep.172
About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on...
The Agency Profit Podcast
Recent Podcast Episodes
Recent Podcast Episodes
Where we are:
We’re a fully remote company, headquarted in Prince Edward Island, Canada
Address
213 – 7 Babineau Ave,
Charlottetown, PE, C1A 0C9
Contact
1-902-200-1250
holla@parakeeto.com
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