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About Us

We Exist to Solve One
Problem:
Agency
Profitability

We’re not just fractional CFOs, COO’s Data Engineers and accountants.

We’re the perfect combination of finance & operations expertise, tailor made to help boutique firms increase profitability.

Who We Work With:

We work exclusively with boutique agencies & consulting firms.

They find us after they’ve figured out how to get clients, but are still struggling to consistently achieve 20%+ net profits.

Here Are a Few of those
Great Agencies

“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability,
they’re true experts.”

Leanne Hall – CEO @ Creative Fire

“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”

Larry Tozier – CEO @ Voltage

“Parakeeto’s advice helped us make important changes to the way we run our agency. When it comes to operations & profitability, they’re true experts.”

Leanne Hall – CEO @ Creative Fire

“It’s a (sometimes uncomfortable, but needed) deep dive into process and profitability in a growing agency. I think an agency that has been running the same way for years, that can’t figure out how to make it to the next level, would benefit from this process. It’s company changing for sure in a good way.”

Larry Tozier – CEO @ Voltage

Who We Are

Leadership Team

Marcel Petipas – CEO

Marcel is the co-founder and CEO of Parakeeto, he is widely considered the leading expert in optimizing profitability for service-centric businesses. He is the voice behind “The Agency Profit Podcast,” the #1 podcast on agency profitability. His expertise has led him to speak at international conferences and be highlighted in esteemed industry publications. He’s helped thousands of agencies around the globe measure and improve their profitability through his talks, workshops and publications.

Carson Pierce – Profitability Consultant

Carson is a veteran of the industry, having spent over 20 years working in both big and small firms including DDB, nForm and Yellow Pencil. Carson has done everything from web development, to project management and even building and selling his own firm. Since joining Parakeeto in 2021, Carson has worked with over 100 firms to help them improve profitability and consumed just about every industry benchmarking survey there is.

Kristen – Profitability Consultant

In her over 20 years of agency life, Kristen has seen the nuances at each level of sales, delivery and management. She’s done everything from account services to leading ops & finance at both big and small firms. As frequent guest on the Agency Profit Podcast and a regular publisher on LinkedIn, Kristen is a recognized expert when it comes to agency profitability, operations and account service.

Marcel Petitpas – CEO

Mrcel is the co-founder and CEO of Parakeeto, he is widely considered the leading expert in optimizing profitability for service-centric businesses. He is the voice behind “The Agency Profit Podcast,” the #1 podcast on agency profitability. His expertise has led him to speak at international conferences and be highlighted in esteemed industry publications. He’s helped thousands of agencies around the globe measure and improve their profitability through his talks, workshops and publications.

Carson Pierce – Profitability Consultant

Carson is a veteran of the industry, having spent over 20 years working in both big and small firms including DDB, nForm and Yellow Pencil. Carson has done everything from web development, to project management and even building and selling his own firm. Since joining Parakeeto in 2021, Carson has worked with over 100 firms to help them improve profitability and consumed just about every industry benchmarking survey there is.

Kristen Kelly – Profitability Consultant

In her over 20 years of agency life, Kristen has seen the nuances at each level of sales, delivery and management. She’s done everything from account services to leading ops & finance at both big and small firms. As frequent guest on the Agency Profit Podcast and a regular publisher on LinkedIn, Kristen is a recognized expert when it comes to agency profitability, operations and account service.

A few organizations that have recognized us as experts:

Why Are We Doing This?

We had this problem ourselves and couldn’t find a solution.

 

-Every one of our founders, investors and advisors have run their own firm at some point in their career. We’ve all seen just how broken agency data and reporting is.

All the tools, accounting principles and benchmarks feel like they’re stuck in the past, treating anything that isn’t hourly billing and full-time employees like an edge case.

– Accounting firms and fractional CFO’s won’t get deep enough into operations to drive actionable change.

– Fractional COO’s and Ops consultants don’t have the financial acumen or visibility to connect those dots either.

– There’s no standard for metrics, benchmarks, and formulas.

It was obvious to us that a solution had to exist that bridges the elusive gap between finance and operations without being prohibitively expensive, complicated, or time consuming.

A solution that didn’t require you to change all your software, processes or accounting data, or require you to track and update an impossible number of data points. 

So we created exactly that.

Parakeeto is the world’s first profit management firm. We combine the best parts of  fractional CFOs, COOs, accountants and data engineers into one comprehensive consulting service specifically designed to help agencies measure and improve their profit.

We’ve been focused exclusively on this since 2018 and have served over 300 firms around the world.

Our most recent thought leadership:

How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring...

How AI is Changing Web Design & Development, with Vito Peleg – Ep. 209

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime friend and Atarim CEO Vito Peleg to dig into one of the biggest but least measured drags on agency profitability: creative collaboration. Drawing on his journey from touring...

The Agency Profit Podcast

Recent Podcast Episodes

Recent Podcast Episodes

Where we are:

We’re a fully remote company, headquartered in Prince Edward Island, Canada

Mailing Address

181 Mount Stewart,
Prince Edward Island, Canada
C0A 1T0

Contact

1-902-200-1250
holla@parakeeto.com

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