Profit Assessment
Find out exactly where your agency is losing money.
You suspect something is off. Revenue is there, the team is working, and still the profit doesn't land. The Assessment gives you the answer — not a theory, not generic recommendations, but a model of your firm, a 12-month analysis of your performance, and a prioritized plan to move the needle.
Free ConsultationWhy financial reports alone don't fix the problem
Revenue growth hides weak margins.
A growing agency can have a shrinking margin, and revenue masks it until a slow month reveals it. Without knowing where money is made and lost at the delivery level, you're managing the outcome, not the driver.
What Parakeeto does: We find your biggest profit leaks and model how pricing, capacity, and overhead connect.
Generic benchmarks don't apply to your business model.
KPIs built for a product company, a law firm, or even a slightly different kind of agency tell you the wrong story. Tracking the wrong numbers with precision is not an advantage.
What Parakeeto does: We define the right metrics for your model, benchmark you against agencies like yours, and show where you stand against your potential.
Delivery inefficiencies don't show up in the P&L.
Over-servicing, underpriced work, misaligned roles — these erode margin without showing up as line items. They're operational problems, and they take operational insight to find.
What Parakeeto does: We read delivery data against your financials to pinpoint where time goes versus where margin is made.
Overhead accumulates faster than it's noticed.
Growing agencies collect tools, contractors, and overhead before building the reporting to know what's justified. By the time the problem is visible, it's expensive.
What Parakeeto does: We show where overhead is outpacing revenue growth, and what's earning its keep.
What the Assessment includes
Data collection
We gather your P&L, time tracking, rate cards, and project data. If it's messy, we tell you what we can work with and help fill the gaps.
KPI calculation and modelling
We calculate Delivery Margin, effective billable rates, utilization, and overhead ratios, and build a model of your firm that connects all of them.
Benchmarking
We compare your KPIs against what your firm is capable of and industry standards for your size and model.
Opportunity analysis
We identify where profit is lost, estimate the recovery from each change, and rank opportunities by impact and effort.
Action plan
You leave with a prioritized roadmap: what to fix, in what order, with clear targets. Delivered in a 90-minute workshop, plus a deck and source data you keep.
I would highly recommend Parakeeto for any medium, small agency that's really trying to get a handle on better profitability.
Rich Evenhouse
President & Partner, Next Creative
Any agency that wants to grow would be wise to make the investment to see what they're missing today.
Jennifer Jurgens
CEO & Founder, 1 Bold Step
Why agencies trust Parakeeto for Profitability Assessments
Ready to find out where your agency is losing money?
Book a free consultation. No obligation. We'll tell you whether we're the right fit and walk you through exactly how the Assessment process works.
Free Consultation