Building Your Agency to Sell vs Building to Own with Karl Sakas – Episode 9
Written by
Parakeeto
Free Resource
Free tools, templates, and training videos to measure the right metrics and improve your profitability.
Free Consultation
Schedule a free consultation with a profitability expert to find out how much money you're leaving on the table.
Free Consultation
About This Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime collaborator and agency operator Carson Pierce to tackle a deceptively simple headache for service firms, recognizing revenue in a way that actually matches the work getting done. They unpack cash versus accrual accounting in plain English, why cash makes […]

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Michael Zipursky—founder of Consulting Success and a leading voice in the world of consulting—to explore how solo consultants can scale their businesses without losing their freedom or profitability. They unpack the key differences between staying lean as a high-earning “super […]

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by longtime agency owner and Sales Loop founder Mark Drager to unpack the Core Selling Identity Framework, a tool designed to help agencies align their go-to-market strategy with the way they’re naturally wired to sell. Drawing on nearly two decades of […]

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by operations expert Carson Pierce to unpack one of the most misunderstood but critical revenue models in the agency world: retainers. Together they trace the history of retainers from professional services to modern digital agencies and explain why the […]

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Stephen Neville, CEO of BugHerd, to unpack the fantasy many agency owners entertain: trading their service-based business model for the greener grass of software. Drawing from Stephen’s journey from running a digital agency to scaling a SaaS product, they explore […]

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Carson Pierce to unpack one of the trickiest dynamics in running a service business: utilization. While many agency owners understand the surface-level math of underutilization, Carson and Marcel dig into the hidden and often overlooked costs that come […]

About this Episode In this episode of the Agency Profit Podcast, Marcel is joined Parakeeto’s Operations Consultant – Carson Pierce to unpack insights from Marcel’s recent trip to Web Summer Camp in Croatia, a gathering of highly technical agencies from across Europe. Drawing from conversations with founders in the Balkans and Eastern Europe, they explore […]

About this Episode If you’re an agency owner, ops lead, or finance leader, you’ve likely asked yourself: Are we actually making money on our projects? What does good profitability even look like? And why does it feel so hard to measure and improve our margins? That’s exactly the problem Parakeeto was built to solve. In […]

About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Rich Brett—agency FinOps expert and LinkedIn voice on financial operations about how to ditch surface-level revenue reporting and get serious about recognizing revenue based on actual work delivered. They dig into the messy but mission-critical topic of revenue recognition, why relying […]


