Blog
Insights on agency profitability, operations, and growth.
What AI is Actually Doing to Your Margins and What to Do About It, with Marcel Petitpas –– Ep.232
AI hasn’t made agency work worse, it has made parts of it replicable. Marcel, Carson and Kristen on what to charge for instead.
Why Chasing Growth Can Wreck Your Agency's Profitability, with Eric Brown –– Ep.231
Eric Brown of Blood, Sweat and Tears joins Carson Pierce to share a framework for building repeatable agency growth.
From Time Tracking to Time Intelligence, with Elizabeth Thorn –– Ep.230
Explore how agencies can move beyond basic time tracking and use better operational data to make smarter business decisions.
.png%3F2026-08-12T11%253A40%253A09.238Z&w=3840&q=75&dpl=dpl_3xiAemoh12Zak2dg3VdSVFgEtBB2)
Owner's Clarity and the Four Constraints, with Mike Grinberg –– Ep.229
Mike breaks down the four constraints of purpose, identity, intent, and capacity that determine whether a founder led firm actually supports the person running it.
.png%3F2026-07-29T14%253A40%253A09.076Z&w=3840&q=75&dpl=dpl_3xiAemoh12Zak2dg3VdSVFgEtBB2)
Pass-Through Revenue: The Money That Was Never Yours, with Carson & Kristen –– Ep.228
Kristen is joined by fellow Managing Director Carson to unpack one of the most misunderstood line items on an agency's books: pass-through costs.
Profitability is an Operations Problem, with Sarah Still –– Ep.227
Marcel is joined by Sarah Still to explore why building a healthier, more valuable agency starts with operationalized leadership.
.png%3F2026-06-30T14%253A23%253A14.376Z&w=3840&q=75&dpl=dpl_3xiAemoh12Zak2dg3VdSVFgEtBB2)
We Take Care of the Money: Parakeeto's New Positioning, Explained, with Kristen and Carson –– Ep.226
Carson and Kristen explore why the company is moving away from profitability-focused messaging and toward a clearer promise: helping agency owners by taking care of the money.
.png%3F2026-06-17T10%253A52%253A41.992Z&w=3840&q=75&dpl=dpl_3xiAemoh12Zak2dg3VdSVFgEtBB2)
Shifting From Operator to Owner, with Jason Swenk –– Ep.225
Jason Swenk of Agency Mastery explores one of the biggest challenges agency owners face: evolving from being the operator in the business to becoming a true owner.
Cash Flow & The Future of AI with Colin Hewitt @ Float –– Ep.224
Colin Hewitt of Float on building cash forecasts agencies can trust, the difference between precision and accuracy, and how AI is reshaping agency work.
Inside a Boutique Agency Holdco, with Sei-Wook Kim –– Ep.223
Sei-Wook Kim of Barrel Holdings unpacks the holdco model, agency acquisition criteria, and the financial fundamentals that make agencies durable and worth buying.
Profitability Sequencing: How Agencies Maximize Margins, with Kristen Kelly –– Ep.222
Marcel Petitpas and Kristen Kelly share a step-by-step framework for sequencing agency profitability efforts—model first, then forecast, then data.
Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]
