Inside a Boutique Agency Holdco, with Sei-Wook Kim –– Ep.223
Sei-Wook Kim of Barrel Holdings unpacks the holdco model, agency acquisition criteria, and the financial fundamentals that make agencies durable and worth buying.
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Profitability Sequencing: How Agencies Maximize Margins, with Kristen Kelly –– Ep.222
Marcel Petitpas and Kristen Kelly share a step-by-step framework for sequencing agency profitability efforts—model first, then forecast, then data.
Where CFO Meets COO: Parakeeto’s Unique Approach to Profitability, with Carson Pierce — Ep. 218
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Parakeeto’s consultant Carson Pierce for a candid, behind-the-scenes conversation about one deceptively simple question: what does Parakeeto actually do? Sparked by public feedback on LinkedIn, Marcel and Carson unpack Parakeeto’s evolving positioning as the world’s first profit management firm—and […]
Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]
The Ultimate Guide to Accurate Project Estimation for Your Agency
The complete guide to accurate estimation in your agency. In this post, find several techniques to generate accurate project estimates.
How to Calculate Project and Client Profitability for Agencies – The 2025 Guide
In this comprehensive guide, you'll learn everything there is to know about how to calculate profitability for your marketing agency clients and projects.
Utilization Rate & Capacity Forecasting: Marketing Agency’s Guide
This guide breaks down everything you need to know to calculate utilization rate and capacity forecasting in your agency (includes formulas!)
The Ultimate List of Agency Coaches for 2025
How to grow your agency with coaching services? Start with this massive list of top Agency Coaches curated for 2022.
How to Calculate Your Billable Employee Cost-Per-Hour (ACPH)
Try this employee cost calculator. Plus the exact process we use in our consultancy to calculate billable Employee Cost-Per-Hour.
Measuring and Improving your Agency’s Profitability – The 2023 Guide
Introduction Isn’t it funny how some of the most simple questions in agency operations – like “did we make money on this project?” are some of the hardest ones to answer? If you’re leading an agency or are on the leadership team, you know how much you could benefit from clear, consistent data at your […]
Making the 4-Day Work Week Feasible – and Profitable as a Professional Services Firm – Episode 119
Can you afford to have a 4-day work week for your agency? In this episode Marcel showcases the mathematical merits of about a four-day workweek.
The Ultimate 2023 Project Accounting Guide for Agencies
Discover how project managers can revolutionize their accounting methods to achieve greater financial clarity and success with less effort. Learn to make data-driven decisions and streamline your project accounting with our innovative approach.
How To Achieve Agency Growth & Revenue Generation
How To Grow Your Ad Agency In Size & Revenue | Parakeeto: Achieving growth and increasing revenue generation are key to the success of a digital agency. Use our guide to facilitate growth in all areas.
How to do Forecasting in a Digital Agency
This crash course on agency forecasting will give you the information you need to quickly build a forecast that can be reviewed as little as monthly, and still maintain high accuracy.
Double Your Agency’s Profits Through Great Positioning with Kelly Campbell – The Agency Profit Podcast – Episode 1
In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).
The Most Important Metrics for Agency Profitability with Jody Grunden – The Agency Profit Podcast – Episode 2
In this episode, we chat with Jody Grunden about the most important metrics you should be tracking in your agency to maximize profits.
How to Double Your Profits and Half your Workload Through Agency Productization with Lee Goff – Episode 3
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
Carl Smiths’ Biggest Lessons from a Lifetime of the #AgencyLife – Episode 4
Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could […]
How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson – Episode 5
In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them.
Transitioning from Agency to Saas Startup with Kyle Racki – Episode 6
In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals.
The 3 Pillars of a World Class Agency Strategy with Robert Craven – Episode 7
Robert Craven walks us through what he’s learned from helping agencies develop market-proof strategies that lead their companies to success.
How to Document Your Process so you can Scale Faster with Andrew Dymski – Episode 8
In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way.
Building Your Agency to Sell vs Building to Own with Karl Sakas – Episode 9
In this podcast episode Karl Sakas shares differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle.
Lessons from Growing a 7 Figure Agency with Kim Barrett – Episode 10
In this episode of the podcast, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time.
How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo – Episode 11
In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today.
How to Connect People, Process and Systems to Scale Your Agency with Scott Gellatly – Episode 12
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
Fireside Chat on Agency Growth & Profitability with Chris Johnson – Episode 13
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
How to Find Talent in Unexpected Places with Chris Martinez – Episode 14
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
The 3 Most Important Processes for Agency Success with Alyson Caffrey – Episode 16
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.
How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume – Episode 17
In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.