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Where CFO Meets COO: Parakeeto’s Unique Approach to Profitability, with Carson Pierce — Ep. 218

About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Parakeeto’s consultant Carson Pierce for a candid, behind-the-scenes conversation about one deceptively simple question: what does Parakeeto actually do? Sparked by public feedback on LinkedIn, Marcel and Carson unpack Parakeeto’s evolving positioning as the world’s first profit management firm—and […]

Growing Through M&A in the Age of AI, with Peter Lang — Episode 221

Podcast

Growing Through M&A in the Age of AI, with Peter Lang — Ep. 221

About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains […]

Pricing & Scoping

The Ultimate Guide to Accurate Project Estimation for Your Agency

The complete guide to accurate estimation in your agency. In this post, find several techniques to generate accurate project estimates.

Profitability & Margins Metrics & Reporting

How to Calculate Project and Client Profitability for Agencies – The 2025 Guide

In this comprehensive guide, you'll learn everything there is to know about how to calculate profitability for your marketing agency clients and projects.

Utilization & Capacity

Utilization Rate & Capacity Forecasting: Marketing Agency’s Guide

This guide breaks down everything you need to know to calculate utilization rate and capacity forecasting in your agency (includes formulas!)

Scaling & Growth

The Ultimate List of Agency Coaches for 2025

How to grow your agency with coaching services? Start with this massive list of top Agency Coaches curated for 2022.

Tools Metrics & Reporting Pricing & Scoping

How to Calculate Your Billable Employee Cost-Per-Hour (ACPH)

Try this employee cost calculator. Plus the exact process we use in our consultancy to calculate billable Employee Cost-Per-Hour.

Profitability & Margins

Measuring and Improving your Agency’s Profitability – The 2023 Guide

Introduction Isn’t it funny how some of the most simple questions in agency operations – like “did we make money on this project?” are some of the hardest ones to answer? If you’re leading an agency or are on the leadership team, you know how much you could benefit from clear, consistent data at your […]

Podcast People & Leadership Profitability & Margins

Making the 4-Day Work Week Feasible – and Profitable as a Professional Services Firm – Episode 119

Can you afford to have a 4-day work week for your agency? In this episode Marcel showcases the mathematical merits of about a four-day workweek.

Financial Management

The Ultimate 2023 Project Accounting Guide for Agencies

Discover how project managers can revolutionize their accounting methods to achieve greater financial clarity and success with less effort. Learn to make data-driven decisions and streamline your project accounting with our innovative approach.

Scaling & Growth

How To Achieve Agency Growth & Revenue Generation

How To Grow Your Ad Agency In Size & Revenue | Parakeeto: Achieving growth and increasing revenue generation are key to the success of a digital agency. Use our guide to facilitate growth in all areas.

Financial Management Utilization & Capacity

How to do Forecasting in a Digital Agency

This crash course on agency forecasting will give you the information you need to quickly build a forecast that can be reviewed as little as monthly, and still maintain high accuracy.

Podcast Sales & Positioning Profitability & Margins

Double Your Agency’s Profits Through Great Positioning with Kelly Campbell – The Agency Profit Podcast – Episode 1

In this episode, we chat with Kelly Campbell about the power of positioning. Tune in to find out how positioning can help you attract higher quality clients, increase your profitability, shorten your sales cycle, increase your rates, and streamline your operations (among other things).

Podcast Metrics & Reporting Profitability & Margins

The Most Important Metrics for Agency Profitability with Jody Grunden – The Agency Profit Podcast – Episode 2

In this episode, we chat with Jody Grunden about the most important metrics you should be tracking in your agency to maximize profits.

Podcast Pricing & Scoping Profitability & Margins

How to Double Your Profits and Half your Workload Through Agency Productization with Lee Goff – Episode 3

Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.

Podcast Scaling & Growth

Carl Smiths’ Biggest Lessons from a Lifetime of the #AgencyLife – Episode 4

Based in Moncton, NB Canada Marcel is the CEO & Co-Founder of Parakeeto. He's on a mission to build the worlds best workplace at Parakeeto. He believes work should give us more energy and inspiration to serve our families and communities, not drain us of our will to live. He started Parakeeto so he could […]

Podcast People & Leadership Profitability & Margins

How to Become a Hands Off CEO and Make More Profit Doing It with Mandi Ellefson – Episode 5

In this episode, Mandi Ellefson walks us through step by step tactics for agency owners who want to increase their prices and profits, while spending less time running day to day operations and build a business that can scale without them.

Podcast Scaling & Growth

Transitioning from Agency to Saas Startup with Kyle Racki – Episode 6

In this episode, CEO and founder of Proposify Kyle Racki joins us to share the story of how he transitioned from running an agency to running a fast-growing startup. You'll hear the pitfalls to avoid, some great advice for mitigating risk and a few pro tips on sending better proposals.

Podcast Metrics & Reporting Scaling & Growth

The 3 Pillars of a World Class Agency Strategy with Robert Craven – Episode 7

Robert Craven walks us through what he’s learned from helping agencies develop market-proof strategies that lead their companies to success.

Podcast Operations & Process

How to Document Your Process so you can Scale Faster with Andrew Dymski – Episode 8

In this episode, Andrew Dymski walks us through his process for creating beautifully documented processes your entire team can follow. We'll get into the how, who, when, where and why of documenting process, and cover some other great tips for agency scalability along the way.

Podcast Exits & Valuation

Building Your Agency to Sell vs Building to Own with Karl Sakas – Episode 9

In this podcast episode Karl Sakas shares differences in strategy for agencies who want to sell their business vs those who want to own it and fund their lifestyle.

Podcast Scaling & Growth

Lessons from Growing a 7 Figure Agency with Kim Barrett – Episode 10

In this episode of the podcast, Kim Barrett shares some of the most important lessons from his journey growing Your Social Voice. He shares how things got out of hand, and how he scaled back his team, dramatically increased his profitability and systemized his business to take up less of his time.

Podcast People & Leadership

How to Create a Culture That Grows Your People and Your Business with Bob Ruffolo – Episode 11

In this episode, Bob Ruffolo from IMPACT joins us to share the story behind IMPACT - an award winning marketing agency. Among his lessons, he shares the struggle of getting stuck in the 20 ish employee range, and how he finally broke out of that to grow to over 60 employees today.

Podcast Operations & Process

How to Connect People, Process and Systems to Scale Your Agency with Scott Gellatly – Episode 12

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

Podcast Scaling & Growth Profitability & Margins

Fireside Chat on Agency Growth & Profitability with Chris Johnson – Episode 13

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

Podcast People & Leadership

How to Find Talent in Unexpected Places with Chris Martinez – Episode 14

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

Podcast Operations & Process

The 3 Most Important Processes for Agency Success with Alyson Caffrey – Episode 16

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

Podcast Sales & Positioning

How to Leverage Directories to Acquire Clients for Your Agency with Robby Berthume – Episode 17

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

Podcast Operations & Process Scaling & Growth

The 9 Systems Every Agency Needs to Grow and Scale with Dev Basu – Episode 18

In this episode, Scott Gellatly from Scale My Empire joins us to discuss his experience helping 100's of service businesses, consultancies and agencies systemize their business to increase their profitability and scale faster. Tune is to hear us talk tools, process, org charts and everything in between.

Podcast Operations & Process

Creating a Culture of Operational Excellence with Melanie Chandruang – Episode 19

In this episode, Melanie Chandruang from WeConsult joins us to discuss best practices for developing process in your agency and a culture that lends itself to adopting, developing and maintaining new processes. She also shares the most important processes for agencies to get in place to prepare for an exit.