Proof We Slay
Discover the impact we’ve had on agencies like yours
Case Studies
Case Study: Next Creative
“I would highly recommend it (Parakeeto) for any other medium, small agency that’s really trying to get a handle on better profitability and get a better understanding of just what do we need to do to move forward.” Rich Evenhouse, President/Partner @ Next Creative
Case Study: Gold Front
The beauty of working with Parakeeto is that you’re getting true expertise… We all benefit from their iteration on tooling, from learnings with us and with their other clients, and really just helps the service offering as a whole. Josh Lowman, Founder @ Gold Front
Case Study: Roswell NYC
“Parakeeto was the telescope that Roswell needed to start understanding our business at a much deeper level. The Setup phase really allowed us to figure out how to approach our efficiency and processes as a whole.” Nihar Kulkarni, Partner @ Roswell
Case Study: Integrity Environmental
“I think we’re scalable… The core business system of how we operate and track our time and get reimbursed for the work that we do – all of that is a machine that’s working together now and has all the pieces in the right places.” Shannon Oelkers, Founder @ Integrity Environmental
Case Study: corecubed
“The way the data that Parakeeto was able to access our data and then arrange it in different ways – service line, department, per-project, we could see it all exactly how we needed it.“ Merrily Orsini, Founder @ corecubed
Case Study: 1 Bold Step
“Any agency that wants to grow would be wise to make the investment to see what they’re missing today. If you aim at nothing, you’ll hit it every time.” Jennifer Jurgens, CEO & Founder @ 1 Bold Step
Testimonials
“Parakeeto provides an insightful analysis of your agency’s financial and operational effectiveness and compares it to businesses you wonder about. They review all the tools in your business that impact those two factors. I think agency leaders who are experiencing or have experienced significant growth or change AND want to have confidence in their ability to continue to grow should get a Parakeeo audit.”
Misti Ferris
VP, Operations @ Roger West
Audit Testimomials
“Excellent work! Very thorough and insightful. Marcel is a very friendly mad scientist! I look forward to seeing how the Audit progresses into Action, Profitability, and Team Harmony.” Dan Rooney, COO
Mojenta
“The agency audit was very well thought out process that provided extremely valuable insights on our profitability, team utilization, and other key financial metrics. I would recommend this to any agency that wants a more in-depth view into their financials and key metrics that inform how you should be running your business. My favorite part was going through the audit presentation. I’m a nerd when it comes to metrics and numbers so it was both fun and insightful to go over key findings from the audit and identify areas of improvement.”
Ryan Elam, Founder
LocalEyes Video Production
“The Agency Audit was exactly what we were looking for. If you want to grow your marketing agency, I highly suggest Parakeeto. They will give you the tools to understand your business model and if you are on the right track financially as you grow.” Bo Bryant, President
RizeUp Media
“Loved seeing how much the agency could grow over the next 5 years. So daunting too but it was exactly what I needed to light a fire under me. Really liked looking at the various levers that could be pulled to increase the value of the agency – amazing what a 1% utilization change can do for the revenue figure.” Nicole Stirling
CEO, Stirling Marketing
Christian Klein
Managing Partner at Company 119
Anne Woodbury
CEO and Founder of CURA Strategies
Model Testimonials
“The Model Service is a great way to get insights into how your agency is actually performing. For me it was an eye-opener and showed a clear path on how to move forward. The best part of The Model is you do it together with the Parakeeto Team, so it is quite hands-on as a Done-with-You service and this is great, so you can ask follow-up questions and play around with various scenarios. I think you guys have a great onboarding, this helped me to prepare well for the call. The Model Session itself went well and I got a lot out of it.” Sander Touw, CEO
Webcrafter
“The Model service was a tool that we used to quickly run different scenarios of staffing allocation. We are able to project staffing capacity and revenue impact by adding/removing positions, changing overhead costs, etc and get numbers real time. I enjoyed how quick and easy it was to run different scenarios with the Model service.” Emily Fleniken – Creative Director
Lemon Seed Marketing
“The model process was very informative. As a non-number-minded person, I really had to focus to pick up the concepts, but Carson was very helpful to explain things a few times if needed. My favorite part was walking through various scenarios and understanding how our business will be able to handle certain workloads.” Michelle Keckler, Co-Founder
KNC Marketing
“Parakeeto’s Model Service helped our agency to identify and define the key data points and formulas needed to evaluate our current profitability as well as calculate our team’s earning capacity. The simplicity of the Model is its key strength – and our ability to plug and play with the numbers gives us instantaneous insight into the level of impact small improvements could have.” Eddie Ulrich, Founder
Fuzzy Duck
Toolkit Testimonials
“Oh my gosh…absolutely do it! If you’re curious about what it offers, it clearly walks you through the process with videos, templates and examples. Marcel provides a CLEAR PATH for you. I still can’t believe this resource is free!”
David DiCicco, COO
Cumberland Creative
“I’ve started looking at what ABR actually is for our agency. My mind has been blown by the fact that our biggest issue may actually be the team’s efficiency and not looking at utilization the right way. I’m loving ops again.” Rita Ludwig – Head of Ops
LeanLaw
“The toolkit is a must-have for people who want to scale an agency with the right basics. It’s easy to forget that financial management is essential, and that marketing and lead acquisition aren’t the only things that count. The toolkit is the best tool for managing your marketing agency. It’s free, and you’ll learn things that are rarely taught.” Victor Lignel, President
Stonks Group
“If you’re on the fence about downloading the toolkit, don’t do it. Don’t download it. Especially if you’re a competitor of mine. Just kidding. It’s just going to help you be more profitable. I don’t know what agency wouldn’t want to learn about this.” Julie Clarke-Bush – Fractional CMO, Founder
HighViz Marketing
Tom McAllister
President, Beck Media & Marketing
Jarod Ferguson
CEO, Royal Jay
Danielle Thompson
Head of Operations, Greenheart Consulting