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Agency Profitability Target Calculator
Written by
Marcel Petitpas
Marcel is an agency profitability optimization consultant, keynote speaker and the CEO of Parakeeto. He's on a mission to help the average agency get the information they need to be more profitable. From sharing educational content and resources to creating tools at Parakeeto to make measuring the most important metrics easier - everything he does is aimed at making agency profitability more accessible.
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Free tools, templates, and training videos to measure the right metrics and improve your profitability.
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Schedule a free consultation with a profitability expert to find out how much money you're leaving on the table.
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About this Episode In this episode of the Agency Profit Podcast, Marcel chats with Mandi Ellefson from Hands-Off CEO about why so many agency owners know what to do to grow—but still don’t do it. Spoiler: it’s not about strategy; it’s about avoiding discomfort. They break down the three keys to profitability—charging more, using your […]
Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid.
AgoraPulse's Emeric Ernoult outlines how to offer world-class social media services, with huge margins. Episode 72 #APP.
About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto’s own Kristen Kelly to unpack a client case study that will feel very familiar to any agency running on a small core team plus a big bench of contractors. Together, they walk through a video-heavy, just-under-$2M agency that looked […]
About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements […]
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Drew McLellan, founder of Agency Management Institute, to unpack what profitability really looks like at different stages of agency growth. Drawing on decades of experience and financial data from more than 250 agencies, Drew explains why every agency can […]
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with contract expert Tiffany Kemp from Devant to talk about why contracts shouldn’t just be seen as boring legal documents or deal-killers. Tiffany breaks down how contracts can actually be powerful tools for creating clarity and setting up great client relationships—if […]
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring […]
Episode 58 sees Zach Rego, of Unstack.com, discuss delivering for Small Budget Clients while managing CAC and profitability.