Why Agency Gross Income is the Key to Measuring Your Agency’s Real Income by Ben Zittlau | Last updated Oct 20, 2023 | Author-Ben Zittlau, KPI's, StrategyIn this article, we’re going to talk about why “Agency Gross Income” (AGI) is a better way to measure a service-based business’s success than just looking at their revenue. Basically, AGI takes into account all the expenses that the business...
