Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your...
Imagine you’re planning a party, and you’ve set a budget for how much you’re willing to spend. You estimate you’ll need a certain amount for food, decorations, and entertainment. Now, the actual cost of the party can turn out to be higher or...
Introduction In the fast-paced and highly competitive world of digital marketing, it’s easy to get lost in the constant pursuit of new clients. But if your retention engine is broken, you’re basically multiplying your losses. Think about it, client acquisition...
Introduction One of the questions we spend a lot of time worrying about as agency owners and executives thinking about is balancing our capacity against the work we need to do for clients. Are we understaffed or overstaffed? How will that change in the future? What...
In the dynamic landscape of creative services, project profitability is critical to success. If you’re not making money on your projects, it’s time to find a new profession. While maintaining profitable projects may seem straight forward there are actually quite a few...
Introduction In this blog post, we will explore the significance of rate cards and their role in establishing clear and structured billing arrangements. While the popularity of time and materials billing may be decreasing, rate cards continue to hold relevance in...
