When it comes to agency performance, pricing is undoubtedly one of the most exciting topics to discuss. This is understandable given it’s far more appealing than the rather more dry subjects of metrics and forecasting. In this post, we’ll be delving into...
Here at Parakeeto, we’ve had the opportunity to look at a lot of agency financial data. As part of our specialized Audit, one of the first things we do is gain access to a client’s accounting system (often Quickbooks or Xero), before going through the last two years...
If you’ve found your way to this post, you’re probably in search of one thing – an accurate view of your profit margin! Should this be the case, a few questions could be floating around your head, including… How precise should I be when calculating my agency’s profit...
No doubt you’re already aware of the importance of your pricing in terms of agency success. I mean, obviously – it’s one of the first and most impactful levers when improving your profitability and cash flow! As such, this makes it one of the sexier topics across the...
Who are your best clients… Is there one that springs to mind immediately? You’d be surprised to find out that this wonder client you’re thinking of may not be your “best” client. In reality, your most profitable clients are invariably not your highest paying clients....
