In this article, we’re going to talk about why “Agency Gross Income” (AGI) is a better way to measure a service-based business’s success than just looking at their revenue. Basically, AGI takes into account all the expenses that the business...
As a business owner, it’s natural to want to maximize your earnings and build a profitable agency. However, it’s not uncommon for agency owners to struggle with achieving this goal, especially if you’re in the early stages of your startup. As revenue grows...
Here at Parakeeto, we’ve had the opportunity to look at a lot of agency financial data. As part of our specialized Audit, one of the first things we do is gain access to a client’s accounting system (often Quickbooks or Xero), before going through the last two years...
Who are your best clients… Is there one that springs to mind immediately? You’d be surprised to find out that this wonder client you’re thinking of may not be your “best” client. In reality, your most profitable clients are invariably not your highest paying clients....
ㅤ For decades, pricing has been (and continues to be) a highly debated topic, and for good reason. It’s only the most critically important contributor to the success of your agency! If you’ve found your way to this blog post, you probably have more than a few...
Whether you’re selling websites, marketing campaigns, consulting, or anything else in the digital services space, there is one thing everyone MUST be keeping tabs on… that’s ensuring your business is successful and sustainable. That’s right, folks, we’re talking...
