As a business owner, it’s natural to want to maximize your earnings and build a profitable agency. However, it’s not uncommon for agency owners to struggle with achieving this goal, especially if you’re in the early stages of your startup. As revenue grows...
When it comes to agency performance, pricing is undoubtedly one of the most exciting topics to discuss. This is understandable given it’s far more appealing than the rather more dry subjects of metrics and forecasting. In this post, we’ll be delving into...
Here at Parakeeto, we’ve had the opportunity to look at a lot of agency financial data. As part of our specialized Audit, one of the first things we do is gain access to a client’s accounting system (often Quickbooks or Xero), before going through the last two years...
Looking to maximize lead generation? Let’s help you find the right content marketing tactics for it. Around 72% of digital marketing experts rely on content marketing to educate their target audiences. However, using content marketing to generate leads...
If you’ve found your way to this post, you’re probably in search of one thing – an accurate view of your profit margin! Should this be the case, a few questions could be floating around your head, including… How precise should I be when calculating my agency’s profit...
Lately, there’s a huge focus on creating a strong, positive customer experience. After all, the customer is king. But in the digital world, where reviewing a business takes a few clicks, people are becoming savvier about the overall experience they enjoy. Now more...
