Buckle up, for we have a bumper edition of The Agency Profit Podcast for you this week! Courtney Tarrant joins Marcel to divulge how The Ad Girls doubled profitability with a results-only compensation model. About Courtney Tarrant Courtney Tarrant is the COO &...
In this blog post, we will explore the significance of rate cards and their role in establishing clear and structured billing arrangements. While the popularity of time and materials billing may be decreasing, rate cards continue to hold relevance in different...
We have the pleasure of being joined by Darian Kovacs, of Jelly Marketing, to discuss selling client education plus recruiting diverse staff with diverse voices and perspectives! About Darian Kovacs Darian Kovacs is the Indigenous (Metis Nation) founder of...
We have the pleasure of being joined by Paul Bellow of Yellow Pencil to chat all about building a niche agency and how transformative it can be. About Paul Bellows Paul Bellows is the President and co-founder of Yellow Pencil. Since 1996, his team has designed and...
Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets & people, to...
