About this Episode Running an agency is tough—especially when you start as a subject-matter expert and suddenly find yourself as a business owner with no formal training in operations or finance. In this episode of the Agency Profit Podcast, Marcel welcomes back our...
The Agency World is Changing… You started your agency because you loved your craft—and for a while, it just worked. But things have changed since you first started in the industry, especially these last few years… Margins are tighter. Clients demand more for...
About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of...
Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your...
So, you’ve found yourself leading (or part of a team leading) a marketing agency! And now you’re realizing that your gut feelings, approximations, and intuitions can only get you so far – most notably when it comes to sustainably scaling your agency. Worse still, even...
There’s a lot of confusion in the agency space about what should or shouldn’t be factored in when calculating your billable employee cost-per-hour. We’re sharing our tested employee cost calculator tips in this step-by-step guide. The ultimate...
