Introduction If you’re an agency or executive, you’ve probably dealt with the struggle of trying to connect the dots between the operational metrics that guide your day to day, and the overall profitability of the business. It’s a story we hear all too often,...
Introduction Everyone in digital marketing knows just how fiercely competitive the industry is, both for brands competing for audience market share and the agencies behind them. In 2022, it’s estimated that a whopping $616 billion was spent on digital advertising...
Introduction Rates are always a hot topic in the agency space. In this post, we’re going to cover all of the kinds of billable, target and actual rates you may be hearing about, helping you understand how to differentiate between them. Then, we’ll talk about what your...
Imagine you’re planning a party, and you’ve set a budget for how much you’re willing to spend. You estimate you’ll need a certain amount for food, decorations, and entertainment. Now, the actual cost of the party can turn out to be higher or...
Introduction In the fast-paced and highly competitive world of digital marketing, it’s easy to get lost in the constant pursuit of new clients. But if your retention engine is broken, you’re basically multiplying your losses. Think about it, client acquisition...
The Ultimate 2023 Project Accounting Guide for Agencies Many organizations face difficulties when it comes to assessing project-level profitability. Whether dealing with project overruns, budget discrepancies, or striving for accurate project scoping, the challenge of...
