Introduction One of the questions we spend a lot of time worrying about as agency owners and executives thinking about is balancing our capacity against the work we need to do for clients. Are we understaffed or overstaffed? How will that change in the future? What...
In the dynamic landscape of creative services, project profitability is critical to success. If you’re not making money on your projects, it’s time to find a new profession. While maintaining profitable projects may seem straight forward there are actually quite a few...
Introduction In this blog post, we will explore the significance of rate cards and their role in establishing clear and structured billing arrangements. While the popularity of time and materials billing may be decreasing, rate cards continue to hold relevance in...
Introduction Isn’t it funny how some of the most simple questions in agency operations – like “did we make money on this project?” are some of the hardest ones to answer? If you’re leading an agency or are on the leadership team, you know how much you could benefit...
Introduction I got an email recently from a reader asking for my opinion on structuring variable compensation for his team. I wanted to take the ideas that I shared with him in my response and package them up into something others could benefit from, so I decided to...
Introduction Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets...
