About this Episode In this special solocast episode of the Agency Profit Podcast, Marcel Petitpas dives into the world of utilization rates in agencies, shedding light on a metric that often leaves people scratching their heads. Marcel stresses the importance of...
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas and Karl Sakas discuss agency management and leadership, with a focus on Karl’s recent book, “Work Less, Earn More.” They delve into the challenges of running an...
About this Episode In this latest episode of the Agency Profit Podcast, Marcel Petitpas engages in a insightful conversation with Melissa Morris, the brains behind Agency Authority. They dive into the nitty-gritty of how to level up your agency game and make it not...
Imagine you’re planning a party, and you’ve set a budget for how much you’re willing to spend. You estimate you’ll need a certain amount for food, decorations, and entertainment. Now, the actual cost of the party can turn out to be higher or...
Introduction I got an email recently from a reader asking for my opinion on structuring variable compensation for his team. I wanted to take the ideas that I shared with him in my response and package them up into something others could benefit from, so I decided to...
Introduction Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets...
